There is no room for compromise on quality for Transports Berthaud, specialists in the delivery of fruit and vegetables, based in Languedoc, in Générac (French department no. 30). Christophe Cruzet, co-manager responsible for technical actions, vehicles and maintenance, explains: “We owe our customers, who are mass retail giants or local wholesalers, a very high quality of service. For this purpose, the choice of vehicles and associated equipment is particularly important. Tyres are a key strategic element in managing a transport company.”
Goodyear has an important role to play in this pursuit of service quality. Christophe adds: “The choice of tyres is a key element in ensuring the reliability of our fleet and guaranteeing the timely delivery of goods. We have been fitting our trucks with Goodyear tyres for years”. The company renews its fleet of 140 trucks at a rate of 25 vehicles a year, which always arrive fitted with new Goodyear tyres.
Christophe welcomes the fact that the company's loyalty to Goodyear gives it an additional benefit. “For 30 years, our close relationship with Goodyear has enabled us to become a trusted partner and to conduct test sequences in real-life operation for new tyres. Our exchanges with the engineers strengthen our conviction regarding the reliability of the products and enable us to develop our expertise on tyre management. Our fleet therefore operates at the highest levels of quality.”